The Summer Curriculum
- Work: Branding & Marketting
The Challenge
Randomised words.
The brand required a way to create iconic themed events that focus on projecting the lifestyle of Nigerian millennials.
Our Approach
Randomised words.
Partnering with the hottest spots to creating the most memorable and experiential events that effectively captivated the attention of diverse youths.
Result
+ The event recorded a surge in attendance from about 500 to 1000 participants (youths) over the period of the partnership.
+ There was also brand sampling and direct consumer interaction opportunities via the fan zone
+ IT also provided a great boost for brands (sponsors) with smooth leverage to penetrate thousands of youths as the project will be promoted using digital media techniques
Channels; Physical engagements; on / offline campaigns
+ There was also brand sampling and direct consumer interaction opportunities via the fan zone
+ IT also provided a great boost for brands (sponsors) with smooth leverage to penetrate thousands of youths as the project will be promoted using digital media techniques
Channels; Physical engagements; on / offline campaigns